Kit Cosmetics Turns To Base Design To Revamp Its Previously Dormant Brand

Kit, a skincare brand that understands this concept, is focused on selling products for “all skinkind,” and they recently worked with Base Design to reimagine its previously stagnant beauty biz for the modern consumer. The brand’s previous visuals focused on a mid-century aesthetic, but Base reinvented the visuals to fit within a more contemporary viewpoint.