The Brand Identity

In a striking identity that matches the innovation behind the product itself, Rotterdam-based Studio Dumbar have excelled themselves in a forward-facing brand that combines the technicality of the science behind the shoe, and the organic-tone of voice from the person in front of it. Futurenatural, an innovative shoe design from Adidas, sought a dynamic identity to represent these biological and mechanical contrasts, naturally turning to Studio Dumbar for their unparalleled prowess of refined but