The Brand Identity – Graphic Design’s Greatest

Since we featured their ‘Turn the Page’ campaign in October 2021, Montreal-based design agency Wedge have continued their work with Indigo; creating a revitalised identity system for Canada’s largest cultural department store. Maintaining some core aspects of Bruce Mau’s original 1996 identity, such as the logomark and signature indigo blue hue, Wedge sought to take the surrounding elements in a playful new direction – aligning the friendly verbal identity of the brand with its visual aesthetic.