Brand Identity for a New Belgian Coffee Shop That Produces Chocolate Flavored Specialty Coffees

The logo has shapes inspired by Belgian architecture, based on the Renaissance, but also has influences with the historical and cultural context of Belgium.We defined an expressive identity, which is supported by a harmonious chromatic palette, flat style illustrations and the versatility that the logo can be implemented regardless of the graphic applications that I may come up with from now on.Finally, to generate a consumer experience, we created a gift-giving box containing a personalized cup, a can of coffee beans and a packet of roasted and ground coffee.