Vera Brand and Packaging Design by Fuman – World Brand Design Society

Brand and packaging design for skincare brand, Vera. In Latin, Vera means to convey and speak truth. We designed a skincare brand that embodies exactly that – a brand that offers all natural, vegan, and sustainable skincare through honest and transparent messaging and ingredients. The wordmark resembles the elegant stems of aloe vera, with high-contrast letterforms complementing the various stroke widths used in the illustration. The use of fine lines and color blocking throughout the packaging creates a strong but gentle balance, whilst further enhancing the transparent and clear messaging across the pack.