SOY YO – Campaign Centro Cultural Recoleta

SOY YO” (That’s me), is a campaign for the Day for Respect for Cultural Diversity in Argentina, by Centro Cultural Recoleta. A deep message that encourages to delete labels, stereotypes, prejudices, and to put aside the own ideas about the others. Only the own thoughts are what define people. And the question “who am i” is redefined every day. That’s me, “Soy yo”. The typographic shapes of SOY YO are humble, legible. Simple letters that adapt to cover all the surfaces where they apear, with impact and making all those bright colors explode with power.