Served Store — Visual Identity

Amsterdam based secondhand store Served were searching for a sophisticated identity that uses simplicity to highlight products and is stripped back by any unnecessary elements. They offer a selection of garments and accessories, ranging from vintage to deadstock streetwear, from exclusive sneakers to high-end clothing. A side-hustle out of a passion for clothing, products and brands that represents them and their taste. Putting care and thought in their curation and service is something they believes is essential in the already saturated online secondhand market and like to offer a more sustainable way to shop.