Vermelho Café – Identity & packaging

This project is about naming, branding and packaging for a local coffee production from Brazil. Vermelho (Red – in Portuguese) is a local coffee brand produced in the State of Paraná, in the south countryside of Brazil. This region is known by its special atributes of flavour and quality that only their soil and weather can provide, resulting on a unique flavour identity. The soil of this region is known as “terra vermelha” (red soil – in Portuguese) due to it color after millions of years of decomposition of volcanic rocks, that were rich in basalt and iron. The whole concept was based on the color of the soil. Besides the red, we chose black, white and yellow as secondary colors that combine and make a good contrast. Lines are strong and fonts are sober. The result is a simple, elegant and strong personality brand, that reinforces the product itself.