Imbirych is a combination of spicy ginger taste, natural honey sweetness, little lemon sour and strong 56 percent drink. Our team chose the craft design-direction to make additional emphasis on homemade recipes. The label looks like an infographic passport of the drink. We use engraving ingredients illustration and handwritten accents to enhance the craftiness of the product. The main consumer attention paid to the contrasting number «56» – the main USP of the product. Color scheme emphasizes the feeling of warmth that spreads through the body after the very first glass of this strong and natural drink and recalled Grandma’s recipe on faded sheets of paper.