Naturalist Mattress Visual Identity & Web Design

Naturalist is a family-owned business, devoted to creating natural products that bring people closer to nature and help them maintain a healthier lifestyle. Company’s activity is based on trust, ecological responsibility, and well-being of their customers. Naturalist is the result of long and thorough research and development of 100 % organic, premium quality mattress that offers maximum support, comfort, and longevity. The brand strategy process led to the name Naturalist. Our aim was to create a vivid and functional identity using different bright colours for each part of the modular mattress, but keeping the green and natural look.