Vinos Chidos

Vinos Chidos is a project by Noah Tovares and the Italian chef Marco Carboni, together, seek through this initiative to bring the Mexican public closer to a meticulously curated selection of the best wines from different regions of the world. Based on the Mexican colloquial expression “to walk Persian” which means to be drunk, we developed a series of illustrations where the protagonist is a Persian cat that “walks Persian” in different situations. Either looking for wines, delivering them, drinking or visiting the different regions of the wines offered by the platform.