Parts & Labour – Visual Identity

Visual Identity, Website Design and Design Language for PARTS & LABOUR. Parts & Labour is a creative studio with a roster of award winning artists and directors. Currently based in Los Angeles, New York and Toronto. With the intention of creating an identity that strengthens the ties between producers and directors, we have considered each of them as ‘a link in the chain’, hence the visual standardization of the names and logo impact. The choice of two contrasting typefaces with very sequenced central layouts echoes the ‘industrial aesthetic’ intrinsic to the name PARTS & LABOUR; For the logotype, directors’ names and titling we opted for the extended version of the main typography to further strengthen this aspect of the identity. The color palette contrasts with the radicalness of the typographic compositions while cohabiting with the different directors’ works.