Ladi – Free Display Font

Ladi is an asymmetric typeface from Milena Leimig based on liquid forms, as to display a high contrast in its imbalance and uncertain curves. Its name comes from the greek word λάδι meaning oil, as the viscous substance was the most recurring reference through the sketches of the glyphs, which were designed to translate fluidity, resembling a dense liquid suspended in constant movement. The form of each letter was an exercise and experiment on their own on how to trace individual paths for the eye, while also caring to shape the hollow spaces of the glyphs as attentively as the letters themselves. It was my first attempt at making type and it is yet to be completed since there are no numbers yet and there are symbols still in progress.