King&Mouse is one the most popular whisky bars in Lithuania. They not only sell whisky made by others but also create their own blends. This year they launched Madeira cask-finished whisky which by whisky professionals is called pink. Fruity and flowery aromas & flavors make it easier to taste even for those who usually don’t drink whisky. This whisky – is a statement peace. We wanted to show, that world of whisky is open for everyone and it moved on from its masculine and highly conservative image. We selected the color pink as an antidote to the usual whisky label design. Also, we wanted to represent the femininity of it and used dark colors to make it pop out, moreover – to stay in line with the bar branding.