Howlt Coffee started in 2017 as one of the art activities of the art brand Howlt, launched by Haruki Higashi, the representative of LOWORKS Inc who works on artwork such as NIKE, WWF, and Smirnoff. A fictitious coffee shop that first carries out full-fledged branding, sells goods at online stores, and aims to become a real store using its profits. It was an experimental project that looked for a new method to a successful brand, with a different starting point than the usual design flow. In 2018, a solo exhibition at UltraSuperNewGallery in Harajuku and then he did on holding a pop-up shop in Kyoto. Finaly a real store Howlt Coffee opened on the site of Fukuoka Daimyo Elementary School in Fukuoka. It is a graphical store with painted main graphics and silk-screen typography. In addition to delicious coffee and seasonal drinks using carefully selected beans, Howlt products and some artists’ goods from around the world are sold at Howlt Coffee Fukuoka. We offer a unique coffee shop.