LYTOL is an energy drink brand launched to propose new trends in food and beverage culture. It will showcase the second generation of energy drinks that can be enjoyed with healthy ingredients from the existing first generation energy drinks filled with sugar and carbonic acid. And, LYTOL refers to the ways in which moderate caffeine is rather beneficial and can be controlled by oneself. We wanted an identity that would fit everywhere in LYTOL’s daily life. Therefore, they made a flat and unnecessary figure. wanted to think of a certain gender or pull out a mood that wasn’t cold or hot from the identity. A specific gender was not recalled, a mood that was not cold or hot was derived from identity. Thus, the most reasonable logo-type form was created, leaving room for consumers to complete their own LYTOL in the market while revealing the brand clearly.