Since 2005, Baires Cocina has been importing, manufacturing and distributing high quality products for the gastronomic industry, comprising all three bases of contemporary cuisine: combined cooking, blast-chilling and vacuum. When they summoned us, they sought to update their visual identity to gain brand recognition, unify communication criteria at the different contact points and generate a branding strategy that would improve the operation of the company. Thus, we made an exhaustive analysis of the business and a visual/verbal audit of the existing brand. With all this results, we set out the basis for the corporate identity, aiming it to be simple, strong and very personal, always keeping in mind that it should function as “mother brand” to a lot of other brands that Baires Cocina represents. With all this new assets, we created stationery, merchandising, an institutional brochure, the new social media strategy and a website.