my.ge – Personalized Online Shopping

Out of nothing, now every search literally starts with “my” for the largest online shopping company my.ge. Valued at $10 million, my.ge is a parent brand for multiple portals where people can sell and buy pretty much anything: antiquities, cars, apartments, hire a plumber or find a steady job in accounting. As a part of the first major technical overhaul in almost 20 years, we integrated the idea of a personal brand identity directly into the most important functional feature of my.ge portals – the all-knowing search bar. After the update all 8 portals will share a common user experience, and a colourful visual system.