Express Scripts Pharmacy

This is the new brand identity for Express Scripts Pharmacy designed to reposition part of the organization towards its new B2C focus. As the pharmacy that’s been delivering directly to customers for over 30 years, we feel it’s uniquely positioned to add a special X factor to health and wellness. Bringing verbal, visual, and experience design together, we created a behaviorally-driven brand that adapts to customers needs and brings its team of dedicated pharmacists to the forefront.