Emanezsens – Brand Identity & Pop-up Museum Concept

Emanezsens was founded in 2015, in Paris, with the mission to educate children and teens the importance of smell through authentic workshops. We worked with Emanezsens on a refresh of its visual identity that embraces the science of odor and the power of curiosity. Our work includes the brand identity, website, packaging, illustrations, social media content, pop-up museum concept and more. The task was to create a brand that speaks to parents and children while makes learning fun and accessible. With this in mind, we took inspiration from laboratory elements, such as molecule diagram and periodic table. We visualized the invisible drifting odors with iridescent colors and movement to enhance the playfulness character of Emanezsens. The pop-up museum concept is created to experience the science of nose. We designed a unique indoor pavillion, which includes a nasal hair passageway, wall of scents, odor transmission pool, perfume workshop and library.