Sonna represents a new concept in Argentinian University Dinning Halls. It was created to unify the identity and operativity of four different brands located in UCA, ITBA and UBA Law. We did naming, defined brand voice and storytelling, designed the brand identity and its applications in signage, packaging, stationery and uniforms. Also, we designed the website and social media strategy. We relied on the premises of “multi-diversity and belonging” and the concepts of “home-made and delicity” to project a simple, friendly, dynamic and adaptable brand, designed to concede different experiences.