lololand family house-parent-child buyer brand

Lololand is a family house created by the fashion corporation LOTI. It is a designated fashion parent-child buyer brand with an integration of apparel, home furnishing and food. On the starting point of keeping the childish and imagination, we used a very simple design to show the fun and creativity with punctuation marks. The “!” and “*” represents the shiny childish and happy parent-child moments. We created the super stong identity and extensibility Lololand system with this unique expression around the restructure of symbols, animals and digits to fullfil the differentiated demands from apparel, home furnishing and food.