Holy Thistle

Cardo Santo is an artisan liquor made with a secret combination of wild plants with medicinal and aromatic properties during flowering. To represent the traditional character of the recipe, a visual identity is created that combines a classic appearance with premium finishes that highlight its history and gastronomic richness as a result of the improvement of the formula generation after generation. Due to the secrecy of the recipe and its medicinal properties, it seeks to create an aura of almost religious mysticism, enhanced by the coded messages on the label itself. The great challenge was to create a classic visual identity that represented these values ​​of mysticism, medicinal properties, tradition and premium quality with a current language for hospitality and liquor boutiques specialized in premium products.