Drinking tea is a harmonious and calming life ritual in the Chinese culture, but in modern times it is a fast way of consuming a cup. The ADC design team presents the natural atmosphere of tea drinking culture with a calm and elegant visual vocabulary, as well as the beautiful experience of enjoying the slow flow of time. Through the brand logo, store display, and packaging design, it demonstrates the consistency of Hubo’s brand style. Tea drinking is part of daily life in Chinese culture, a type of ceremony making people calm and steady. It has now become tea shops available at every corner on the street. Liquide Ambré, a tea shop that delivers the message of natural essentials of tea culture, and rejoicing experience of perceiving time, inspired ADC design team to create a simple, elegant and earthy visual identity to present the brand personality via logo, packaging design, and visual merchandising.