We chose matte crème paper with a soft texture, to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. Crossed shepherd’s axes, which were used by Zbojníks, and a shield, decorated with the ornaments traditional for the Mala Fatra region are placed in the center of the label. Together, they symbolize traits characteristic of Zbojníks – their warlike nature, readiness to fight and protect their treasures. The top part of the label is dominated by the engraving illustration of the famous Velký Rozsutec mountain, which, according to the legends, hides many treasures.