Blissim ex Birchbox identity, branding & packaging

In 2020, Birchbox France declared its independence and changed its name to Blissim. This name evokes beauty, friendliness and joy. I had to create a logotype and branding codes that fit the new name and values ​​of the brand, with the goal being to reflect happiness and femininity. Creation of the logotype, branding codes and packaging of the launching box.