A haircare brand that cares about the environment

Brand Identity Design for Movata. We developed the brand identity of MOVATA, a hair care brand that strives for the environment. We have developed a word mark that emphasizes luxury through understated curves, and removed decorative elements for clear delivery of product information to capture the professional and orderly image of MOVATA. Furthermore, we developed an eco-friendly packaging system that minimizes printing by using eco-friendly materials such as PLA and FSC certified recycled paper, an eco-friendly resin made from raw materials extracted from corn starch, and minimizing printing by excluding colors.