Just in Cyber is an agency that forms an eSports niche in Russia. Right now, it is still only a foundation of a very promising market; the company wants to make major brands present in Russian industry. The identity is deeply emotional, the focus is shifted towards the interaction experience. Visual language is based on elements that are equal in nature; there is no logo in a conventional sense of the word — it is a graphics library that forms a variable pattern. It is a reference to visual thinking through the hieroglyphic system, a contrast of geometry, punk and traditional visual culture.