Hapticmedia – Brand design

The ambition was to redesign Hapticmedia’s visual identity in order that the company would be better identified in its target market of luxury and digital commerce. Torn between craftsmanship and the industry of the future, luxury brands have understood that they must adapt their way of selling to remain competitive in a tumultuous market. Characterized by the usage of advanced technologies, the “Luxury 4.0” movement is revolutionizing industrial production and reshaping the way customers explore, interact and buy. Hapticmedia wants to be identified as a key player in the digital revolution in the luxury sector.