Amartus — Corporate ID

Amartus, a telecommunication technology company, asked us to create a new logo to celebrate their 15 year presence in the international market. We created a minimalist “A” monogram, which is a metaphorical illustration of the ‚connection’. The key visual is based on strong, flat colors and geometric font type. We complemented it with a simple pattern made from logo’s components, which continues the metaphor of the ‚connection’. The key visual was further extended with brand’s collaterals like letterhead paper, a notebook, ID card, pencils, brochures and even clocks installed in the office interior. We also included the first design proposals of the website: minimalist, clean layouts and monochrome photographs make the whole brand image professional and trustful.