Born in a Hutong alley, BigSmall Coffee had developed a strong affinity to the historic fabric of Beijing. The brand has always pride itself of its Beijing-ness in the DNA. After losing its previous Hutong location, BigSmall was still determined to stay in the historic core. BigSmall found its new home in Beiluoguxiang, a mostly residential neighborhood composed of traditional courtyard housing, school, government compound, and multi-level residential housing. Located on the ground floor of a seven-story residential building, BigSmall Coffee aims to deepen its root in the community by becoming its living room and common social space.