Nike – Forward Engineering vs Industrial Logoism

A personal project designed around the Nike Hichijoji District Concept Flagship Store that opened its doors late last year. The creations range from industrial typography and mechanics, to symbolise the innovation and hard work the consumes push themselves through every day to achieve their goals. Combining synthetic materials with nature, we touch on human interaction with its environment and how they seamlessly work together to create inspirational concepts. Then, using colour, we excite the mind with vibrant luminosity. Hope you enjoy browsing it as much as I did creating it!