“This wasn’t an official poster. I once saw the Koreatown Run Club poster and liked it, so I made my own. They have a really good aesthetic in general; it’s a powerful, sporty style but not an old style run club thing—it’s more trendy and new. I was following that aesthetic and made it my own and luckily they found it on Instagram and liked it. Blackletter style fonts have been coming back for a while, and the modern take is to combine that with other sans serif or serif typefaces together.